Monthly Professional Charges
₹15,000
For 30 days of planning, campaign management, optimization, social media handling, and coordination.
Digital Marketing Quotation
PSR Career Crafts Solutions Pvt. Ltd.
A 30-day digital growth plan focused on IT course admissions, Non-IT job-readiness promotion, local offline session reach, social media management, website optimization, lead quality monitoring, and campaign performance improvement.
Prepared By
KKM
Digital Marketing & Growth Support
Per Course Recommended
₹25K–₹30K
Recommended separately for Data Analytics with AI and Java Full Stack with AI.
Minimum Initial Ad Spend
₹10,000
For testing audiences, creatives, lead quality, registrations, and offline session response.
Primary Campaign Priorities
Initial focus will be on programs that are ready to generate enquiries, demos, and admissions.
| Program | Primary Objective | Recommended Ad Budget | Status |
|---|---|---|---|
| Data Analytics with AI | Generate qualified enquiries and push prospects toward demo sessions and admissions. | ₹25,000–₹30,000 | Priority |
| Java Full Stack with AI | Promote skills, projects, demo sessions, career path, and admission conversion. | ₹25,000–₹30,000 | Priority |
| 5-Day Non-IT Job Readiness Program | Drive local registrations and physical attendance at PSR LB Nagar. | ₹10,000 minimum testing | Priority |
| Foreign Language Training | Campaign activation after course, trainer, fee, and batch details are finalized. | To be planned later | On Hold |
IT Course Lead & Admission Strategy
For approximately 20 admissions per course, the campaign should be planned around a strong lead funnel, multiple demo sessions, counselling, project presentation, and structured follow-up.
250–300+ raw leads working target
Multiple demo sessions
Course & project presentation
Lead qualification
Hot lead identification
Continuous follow-up
Ad spend creates lead opportunities. Final admissions depend on offer strength, fee, course quality,
trainer credibility, demo performance, counselling, follow-up, timing, and market demand.
Offline Session Promotion
Campaigns will be designed not only to collect leads but also to move interested candidates toward physical visits and classroom sessions at PSR LB Nagar.
- Free or low-cost demo sessions
- Course orientation sessions
- Career guidance sessions
- ₹99 Non-IT job-readiness registrations
- Batch launch announcements
- Offline counselling appointments
- Retargeting of interested prospects
What KKM Will Handle
Meta Campaign Management
- Campaign planning and setup
- Right audience targeting
- Creative testing
- CPL monitoring
- Audience and location testing
- Retargeting wherever applicable
Social Media Handling
- Up to 15 social media creatives
- Up to 4 AI-generated reels/videos
- Admission and demo promotions
- Career-focused content
- Local brand visibility content
- Profile consistency checks
Campaign Optimization
- Lead volume monitoring
- Lead quality feedback review
- Creative CTR analysis
- Budget allocation improvements
- Campaign performance checks
- Month-2 scaling recommendations
Website Optimization & Quality Check
Marketing-focused website review to improve clarity, enquiries, and conversions.
Homepage clarity
Course page presentation
Mobile responsiveness
CTA visibility
WhatsApp/contact integration
Lead form quality
Demo registration journey
Trust-building elements
Basic SEO observations
User experience review
Major website redevelopment, custom development, portal creation, or complex integrations are not included
in the ₹15,000 monthly marketing fee and can be quoted separately.
Social Media & Profile Quality Check
Logo and branding consistency
Profile bio and description
Correct phone and address
Website links
Course information accuracy
CTA improvement
Creative quality review
Reel/post presentation
Messaging consistency
Local trust presentation
Recommended Lead Tracking System
Campaign quality should not be judged only by the number of leads. PSR should share lead status regularly so campaigns can be optimized based on actual quality and admission potential.
1. New LeadName, phone, qualification, location, course interest.
2. ContactedCounsellor connects and checks candidate requirement.
3. Demo / VisitDemo scheduled, attended, or physical visit completed.
4. AdmissionHot lead, payment pending, admitted, or closed.
Recommended Initial Paid Media Budget
₹60,000–₹70,000
Approximate combined advertising requirement for: Data Analytics with AI + Java Full Stack with AI + Non-IT initial testing.
This is ad spend only and is separate from KKM's ₹15,000 monthly service fee. Budgets can be released and optimized in stages.
Commercial Terms
| KKM Professional Fee | ₹15,000 / 30 Days |
| Advance Payment | ₹7,500 |
| Balance on Day 15 | ₹7,500 |
| Advertising Budget | Separate |
30-Day Priority Plan
Priority 1Website, social media, and brand quality check.
Priority 2Data Analytics with AI campaign preparation and launch.
Priority 3Java Full Stack with AI campaign preparation and launch.
Priority 45-Day Non-IT Job Readiness promotion.
Priority 5Demo and offline session promotions.
Priority 6Lead quality review and retargeting.
Priority 7Performance analysis and campaign improvements.
Priority 8Month-2 scale-up recommendation.
Proposed By KKM
Digital Marketing, Lead Generation & Growth Support
30-day professional marketing engagement for PSR Career Crafts Solutions Pvt. Ltd.
₹15,000 / Month